Prosumer motivations for electronic word-of-mouth communication behaviors
نویسندگان
چکیده
منابع مشابه
Motivations of Electronic Word-of-mouth Communications by Reviewers: A Proposed Study
Shopping sites, such as Amazon, encourage consumers to create online reviews for products through product reviews. Such review systems enhance the value of Amazon and eBay as shopping destinations. However, Amazon takes it one step further by allowing other consumers to rate the reviews, creating reputation systems for reviewers. Those reviewers with the highest ratings are given greater promin...
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The deeper penetration of business-to-consumer e-commerce requires that customer decision support systems (CDSS) serve a wider range of users. However, a significant weakness of existing e-shopping assistance programs is their inability to aid non-professional consumers (non-prosumers) in buying highly differentiated products. This paper proposes a novel framework that infers product recommenda...
متن کاملA Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior
The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM): electronic word of mouth (eWOM), considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on these ideas, this paper reviews the relevant literature, analyzing the impact of traditional WOM and eWOM in the field of consumer behavior an...
متن کاملElectronic Word of Mouth: Definitions and Concepts
Because of its great impact on the consumer’s behavior, electronic Word Of Mouth (eWOM) has become an important concept for the researchers and during the last decade, a great deal of attention was paid to the concept of eWOM. However, despite the growing number of studies on the subject, related literature remains fragmented, possibly affecting the long term development of the eWOM research. F...
متن کاملElectronic word-of-mouth: Challenges and opportunities
Word-of-mouth (WOM) has been recognized as one of the most influential resources of information transmission. However, conventional WOM communication is only effective within limited social contact boundaries. The advances of information technology and the emergence of online social network sites have changed the way information is transmitted and have transcended the traditional limitations of...
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ژورنال
عنوان ژورنال: Journal of Hospitality and Tourism Technology
سال: 2017
ISSN: 1757-9880
DOI: 10.1108/jhtt-09-2016-0048